Our Philosophy

Vision and values lead us. Our people and innovation light our way. Outstanding results are our destination.

We navigate with success because of our unwavering commitment to guest satisfaction, serving our owners' and partners' best interests, and managing profitable, award-winning hotels.

Our Evolution

The foundation of True North Hotel Group took root in 1985 when Lew Wiens and Mike Dubroff met as two of the first franchisees – and development pioneers – of what is now Residence Inn by Marriott. Through their collaborative work, Lew and Mike realized they shared many ideas, goals and values, including a love for the hospitality business and a passion for industry excellence.

In 1998, the two founded True North Hotel Group on a mutual philosophy of integrity, solid business principles, and shared values.

Combining their experiences and successes, Lew and Mike expanded the reach of True North Hotel Group, developing and managing leading extended stay and select/limited service hotels.

Although a debilitating illness in 2002 necessitated the retirement of Mike Dubroff, his legacy of high standards, excellence and sincere caring for associates and guests lives on in our culture.