Grand Opening-AC by Marriott Tuscaloosa AL

                                      Unique 5th on Sixth Rooftop Bar Offers Sweeping Downtown Views for Guests and Locals
OVERLAND PARK, KAN. – JUNE 9, 2021 – True North Hotel Group has opened its first AC Hotels by Marriott, Marriott International’s design-driven lifestyle brand, in Tuscaloosa, Alabama’s revitalized downtown. The five-story hotel integrates elements of the AC Hotel brand’s contemporary, sophisticated design with inspired local inflections that balance the rhythm of downtown Tuscaloosa’s energetic vibe.  
Its 120 guestrooms have been purposefully designed and its collaborative, flexible public spaces provide an inviting ambiance well-matched with those who particularly appreciate the hotel’s proximity to Tuscaloosa’s most popular attractions such as the Riverwalk, Amphitheater, and the University of Alabama’s Champion Crimson Tide Bryant-Denny Stadium.
The lobby-level AC Lounge® and the unique, art-curated 5th on Sixth rooftop bar, with its panoramic downtown views, provide both guests and locals alike a wide range of beverages and food including Spanish-inspired tapas-style small plates, artisanal cocktails, craft beers, and specialty wines. The rooftop bar’s numerical name pays tribute to both its top-floor location and its street address, 2585 6th Street.
AC Kitchen’s European-inspired breakfast selection includes fresh croissants and artisan-cured meats such as La Quercia Prosciutto. Additional guest amenities include a fitness center, an AC Store for locally sourced items, and complimentary DIY lavender turndown service available each evening from the lobby. Design-savvy guestrooms feature sleek furnishings, elegant art, and thoughtful touches ideal for both leisure and business travelers.
“The opening of our first AC Hotels by Marriott is an exciting confluence of two goals: the first is welcoming the distinct AC brand to True North’s growing portfolio; second is knowing that the brand is a perfect fit with Tuscaloosa’s energetic, revitalized downtown,” said Brad Wiens, president of True North Hotel Group.  
Wiens added, “We are also confident that our two exceptional property leaders, General Manager Karen Steiger and Director of Sales Darren Segura, are taking our newest hotel to new heights.”
For more information or to book a future stay, please visit the AC Hotels by Marriott Tuscaloosa website. 
About True North Hotel Group

True North Hotel Group’s core strengths as an established developer, third-party management company, and key influencer of the extended stay and select service hotel segments, have long placed the company at the forefront of major brands and investors that recognize the company’s ability to deliver innovative solutions, best-in-class results and exceptional guest experiences.  A proud seven-time recipient of Marriott International’s Partnership Circle Award, True North’s portfolio includes 24 hotels within the Marriott, Hilton, Hyatt and Holiday Inn brands, with several more properties under various stage of development. Headquartered in Overland Park, Kansas, True North Hotel Group is owned by the Wiens Family.
About AC Hotels by Marriott®

AC Hotels includes over 175 hotels in more than 25 countries and territories. At AC Hotels, every moment has been designed, refined, crafted, and considered to create a seamless guest experience. Each AC Hotel features purposefully designed signature spaces that strike the perfect balance of form and function. Most notably, the AC Lounge® invites guests and locals alike to collaborate during the day, or to enjoy signature cocktails and tapas in the evening. The AC Kitchen offers a European-inspired breakfast each morning.  All AC guestrooms and public spaces evoke a particular sophistication, featuring sleek furnishings, curated artwork, and intuitive technology. The brand is dedicated to the details that matter most to guests during their travels with a mission to deliver The Perfectly Precise Hotel™ experience. For more information, visit and follow along on Facebook, Twitter, and Instagram.  AC Hotels is proud to participate in Marriott Bonvoy™, the global travel program from Marriott International. The   program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit
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