True North was built on a legacy of trust, longevity, and leadership. We think like owners, partners and investors because we are owners, partners and investors. Our impressive track record of maximizing returns was earned by budgeting well and communicating often. This has led to great relationships with local and national institutions in financing, development, and acquisitions, and ownership equity groups. Finding the balance between compliance and innovation is key. We understand hotel brands so well because we've helped shape them.