Joe Novak, Vice President, Sales & Marketing

Joe Novak, Vice President, Sales and Marketing, is responsible for providing strategic sales direction to True North's portfolio of hotels. He will serve as the key sales liaison with owners and brand partners implementing core initiatives and training to support key deliverables.

A 20 year veteran of the Hospitality Industry, Joe brings solid sales experience to the True North team. He began his career as an entry level sales professional with Marriott International. He worked his way through Marriott's sales discipline; ultimately to the position of Director of Sales & Marketing with responsibilities for  multiple properties. Along the way, Joe was stationed in Washington DC, Baltimore, Atlanta, Omaha and Kansas City.

Throughout his career, Joe has strived for sales and service excellence. His primary goal has always been to provide maximum value and return to his stakeholders. As a sales leader with Marriott, he received several honors including: 1996 Sales Team of the Year - South East Region, 1999 Most Improved Sales Team - Central Region, 1999 Best Event Management Team - Central Region and 2003 Individual Sales Leader of the Year - Central Region.

Joe came to True North by way of the Overland Park Convention and Visitors Bureau, where he served as Vice President of Sales. Joe was instrumental in re-deploying the bureau's sales effort to meet the changing demands of the market as well as implementing new sales goals and reporting metrics.

Monday August 10, 2020